She joins the team as part of a company-wide strategic initiative to transition to technology-enabled reading in Scholastic's children's book sector. She will be responsible for framing a comprehensive marketing plan and merchandising stragegy for the NEW COOL (Clubs Ordering Online) platform and e-bookstore that goes with it. In addition, she will be working with marketing teams to promote the soon-to-be-released Scholastic e-reading app.
From the press release:
"We are confident that the breadth and depth of senior executive level experience in digital marketing and media that Dani brings to Scholastic will be instrumental in helping us reach the goals we have set out for our company's — and our customers' — exciting digital future," said Judy Newman. "Her work with top tier clients in their respective industries makes Dani particularly well suited to help realize Scholastic's digital vision and strategy."
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