Hunger Games Movie Trailer

Judging from the screaming crowds at yesterday's first full-length trailer release on Good Morning America, The Hunger Games is seems to be gearing up for a Harry Potter/Twilight level of fandom. I'd say that spells good news (and an awful lot more merchandising opportunities) for Scholastic.

CNN Entertainment's Marquee Blog did a round up of reactions from various media outlets and all the reviews were very positive.

But don't take their word for it, check it out below!

The Hunger Games doesn't come out until March, so I'm sure that the Scholastic bigwigs are crossing their collective fingers for a successful media and merchandising blitz akin to the Harry Potter phenomenon. And with two more books (and probably three more movies) the Hunger Games Trilogy has a chance to make a big difference in the Scholastic bottom line.